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Mother has created a new ad for Boots which opens with a montage of young and old people breathing into their hands to sniff their own breath. This leads the way to show that Boots can help people "afford to look and feel as good as they can". This is followed by a series of images of men shaving, young and old women checking for wrinkles on their faces and, finally, people smelling their own armpits, while the voiceover reassures viewers that they can feel and look good thanks to Boots. The ad ends with the line "1000 price cuts. Look and feel better for less. Trust Boots".