The agency won the account without a pitch. It will be responsible for increasing brand awareness through strategic and tactical search engine optimisation, as well as through social networks such as Facebook.
The campaign will run alongside a highly targeted PPC (pay-per-click) drive. The campaign will primarily target 35- to 55-year-olds.
The appointment follows featuring Rik Mayall. The ads, created by Karmarama, featured the comedian as a "dashing hero, revered by his men and loved by everyone who meets him".
Chris Lewis, marketing director of Wells and Young's, said: "We are very excited about our new communications campaign for Bombardier, which is already increasing brand awareness and engagement. We are working with Tug to engage and interact online, with our intent being our up-market male audience watching and sharing our video content."