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Auto spot shoots for the stars

A TV ad by KBS features a young man in the back seat of a BMW 6 Series in the desert.

To his right, a rocket launches with the (now defunct) Space Shuttle attached. As the rocket launches, the boy can only say "whoa …"

The astronaut looking down replies with the same astonishment at BMW's vehicle.

The ad was led by KBS' new Chief Creative Officers Jonathan Mackler and Dan Kelleher.