The war of hi-def DVD suppliers may have been won, but Blu-ray still faces an uphill battle to win over the minds of its users in an age of social networks, smartphones and streaming TV.
Cue the viral game. The collection, called 'Bluscape' provides Blu-ray information to players, 'promoting' the 'values' of high definition viewing, while highlighting upcoming product launches.
Bluscape features a robot character - fittingly named Ray - who appears throughout the animation and hosts the home screen.
Players can select one of four games - Titan Wars, Peakskill, Ro-Bout Tournament or Fusion Duct.
The viral themes include a spaceship alien 'shoot-em-up,' a robot boxing match and a laser shooting space game. Players can submit their scores onto a Bluscape Hall of Fame and invite friends to beat their scores.
Viral and digital marketing agency Tamba was appointed to create a series of online games for the association, which launched in August.
As a result of the games, traffic to the European Blu-ray Disc website has increased thirteen-fold (1,366 per cent).
Andy Simpson, technical director of Tamba said: "We took a futuristic approach with our animation to mirror the Blu-ray Disc Association's visual technology.
"Bluscape offers a selection of unusual viral games, engaging with players and encouraging them to spend time on each individual game and re-visit to climb the hall of fame. Tamba is currently seeding Bluscape across a network of popular gaming and consumer sites."
_1.jpg)
.jpg)
