The campaign is supported by Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures, Walt Disney Studios Home Entertainment and Warner Home Video.
The campaign will be led by TV advertising in November in key family slots and aimed at HD ready TV users, PS3 Owners and satellite HDTV subscribers.
The campaign will raise awareness of the benefits of the Blu-ray format and the movie releases on Blu-ray in the run up to Christmas.
In addition, the existing Blu-ray Revolution website will be re-developed and re-launched to coincide with the advertising campaign.
It will coincide with the release of Terminator Salvation from Sony Pictures Home Entertainment, Ice Age 3 from Twentieth Century Fox Home Entertainment, Inglourious Basterds from Universal Pictures, Snow White Platinum Edition from Walt Disney Studios Home Entertainment UK and Harry Potter and the Half Blood Prince from Warner Home Video.
The campaign was developed by The Creative Partnership and Manning Gottlieb OMD's specialist entertainment division, invENTS.
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