Those supporting the initiative include Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures, Walt Disney Studios Home Entertainment UK and Warner Home Video.
The campaign will promote the Blu-ray format DVDs in the run up to Christmas and features several new releases.
The ad breaks on Monday and will run throughout December across all major television channels, including ITV, Channel 4, Channel 5 and Sky.
BVA is launching the ad as part of a £1m campaign to promote the benefits of Blu-ray and encourage consumers to upgrade their film collections.
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