The June activity will support the on- and off-trade sectors, with tailored activities for specific channels, and is designed to drive growth of its rosé varietals throughout the summer months.
It includes a London press media campaign and national radio campaigns with Heart FM and Scotland's Real Radio. An experiential campaign at SW19's Wimbledon Park will also run throughout the majority of the Championships, designed to boost the brand's consumer appeal.
As well as on-site sampling, branded rickshaws will transport tennis fans from local train and tube stations to the Championships; branded interactive games, including pink table tennis, will be employed to entertain queues; and a digital micro-site (www.blossomhillatwimbledon.com) has been developed to give longevity to the campaign and extend its geographical appeal.
Blossom Hill has launched a new limited edition label design to tie in with the sponsorship, which prominently features a tennis ball. This will be on both White Zinfandel and White Grenache single varietals.
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