It marks the fourth year that Blossom Hill has signed to be the official wine of Wimbledon.
The wine brand claims that this year's £1m marketing spend represents an uplift of 28% on the year.
The marketing effort is designed to position Blossom Hill Rosé as the wine choice for alfresco summer drinking and dining.
The summer campaign will run under the umbrella title of 'Summer perfectly served' and will run across print, broadcast, digital and outdoor.
A central element of the campaign will be limited edition tennis ball labels, designed to feature on a number of Blossom Hill bottles.
The bottles will be available in-store from today (1 June) in the run-up to the Wimbledon fortnight, which runs from 21 June to 4 July.
Print advertising will be centred on the London free newspaper Metro.
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