LONDON - Andy Murray will star in a campaign from the BBC to promote its coverage of this year's All England Tennis Championship at Wimbledon.
Britain's Wimbledon hopeful will feature in the ads which air on 11 June across all BBC television channels and online.
The trailer, created by Red Bee Media, will be voiced by John McEnroe. The concept behind the creative is Murray preparing his mind for the game. It was shot by mixing footage of Murray with archive images of his rivals.
The post production was provided by Concrete and the voiceover recording by Clearcut.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)