The campaign launches in mid-September to tie in with the traditional surge in interest in winter break, ski and snowboard holidays.
The activity will focus on claimed guarantees about snow conditions in Norway and the country’s long ski season. It will run until January 2008 with ads on ski-themed website metroskishow.co.uk, as well as in the ski sections of national newspaper websites.
Families are also being targeted through travel websites such as Teletext Holidays and portals including AOL.
BLM Quantum, part of independent media agency BLM, launched in 1998 as an online specialist agency. Its clients include Wanadoo, Reebok and Domino’s Pizza. The creative work is being handled by Mister H.
The activity will focus on claimed guarantees about snow conditions in Norway and the country’s long ski season. It will run until January 2008 with ads on ski-themed website metroskishow.co.uk, as well as in the ski sections of national newspaper websites.
Families are also being targeted through travel websites such as Teletext Holidays and portals including AOL.
BLM Quantum, part of independent media agency BLM, launched in 1998 as an online specialist agency. Its clients include Wanadoo, Reebok and Domino’s Pizza. The creative work is being handled by Mister H.
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