The company is in talks with mobile network operators and handset manufacturers about launching a service that will allow users to search for more than 12m hours of video content on their mobiles.
Blinkx plans to make money from the service by allowing brands to insert TV-style ads into video clips from its 130 content providers, which include the BBC and ITN. 'Mobile is the logical extension of our business model,' said Blinkx founder Suranga Chandratillake.
The video search firm made a bid to become the Google of video search with the launch of its own contextual video ad platform, AdHoc. The service uses speech-to-text transcription and visual-analytics technology to understand video content and then place advertising within it.
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