Tony Blair's podcast is being hosted by , which trumpets that it is the first ever podcast by a British Prime Minister, and ranks with the first radio broadcast by Stanley Baldwin in 1924, and the first television broadcast by Neville Chamberlain in 1938.
Taking the form of an interview with Sun political editor George Pascoe-Watson, Blair talks for five minutes on his new "respect" policies, which aim to restore considerate behaviour to the streets of Britain and punish trouble families.
But Blair has been beaten to the record of being the first British party leader to put out a podcast, with the launching a seven-minute interview with Cameron yesterday.
In it, Cameron pre-empts the release of Blair's "respect" agenda and criticises it as being "little more than a bunch of recycled gimmicks".
Blair's interview is the first podcast for The Sun, which is set to follow it up with one by comedians Steve Coogan and Rob Brydon, promoting their film 'Cock and Bull Story'.
Pete Picton, editor of The Sun online, said: "It's difficult to know what will happen with podcasting, as it seems to still be with early adopters, but it's important to take our content and put some of it out there."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
