Research In Motion, the Canadian owner of BlackBerry, is handling the pitch directly and has asked direct marketing agencies to pitch for the business, which will involve both traditional direct marketing and event management.
It is believed that BlackBerry will also review its digital and CRM arrangements in the near future.
It is understood that the company is seeking a direct agency to maintain its strategy of broadening the appeal of the BlackBerry beyond middle-management, and to defend its position in the market amid increased competition from rivals including Nokia and Microsoft.
BlackBerry has reviewed each aspect of its marketing since it began a review of its media arrangements in 2005.
The media review was completed with the appointment of Manning Gottlieb OMD, which won the £4m planning and buying account in a head-to-head pitch against Carat.
Last month, BlackBerry appointed Figtree to handle its branding across the EMEA region, and it recently hired creative agency Albion to oversee its creative account.
The appointment of Albion came five months after the appointment of Kristof Fahy as BlackBerry marketing director, and six months after it hired Leagas Delaney to work on the account on a project basis. Albion has been briefed to launch its latest model, the 7130, across Europe.
In the UK, BlackBerry's biggest European market, more than 3m people own the devices.
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