The agency, which was founded by creative director Johnny Holten and strategy director Simon Myers, is working closely with recently appointed advertising agency Albion on an upcoming campaign to launch new devices for the wireless email product.
The brief from BlackBerry is to reject over-complicated brand models and back clear thinking. Figtree works on the brand strategy "What do you want to be famous for?", and applies it to the brands it works across.
Myers has worked at Interbrand on clients such as Barclays, Ocado and Orange, while recent client projects for Figtree include Orange, Mazda, Sony Ericsson, Stanhope, Jefferson communications and Disney mobile.
Myers, said: "BlackBerry is a company with a great product, real passion and energy and we are delighted to be working with it."
BlackBerry is owned by Canadian company Research in Motion, which moved its 拢4m advertising account from Leagas Delaney into Albion this week just six months after appointing Leagas Delaney.
Albion is now preparing a launch campaign for the 7130 model across Europe.
BlackBerry hired Manning Gottlieb OMD to handle its 拢4m international media planning and buying account in November 2005. The agency beat Carat in a pitch handled by the AAR.
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