The business tourism survey provides research each year into the buying trends of more than 600 UK event organisers from the corporate and not-for-profit sectors.
Birmingham remains ahead of Manchester, Glasgow and Leeds as the preferred UK regional events destination. The 2013/14 survey also found that ‘access’ and ‘location’ were the top influencing factors in selecting a destination.
The survey’s findings follow the third annual Meet Birmingham Showcase on 7-8 November. The two-day event, organised by Meet Birmingham, brought together more than 50 regional suppliers and event buyers responsible for more than 20,000 events each year.
Ian Taylor, commercial director of Marketing Birmingham, which operates Meet Birmingham, said: "Business tourism remains crucial to the city, playing a key role in securing a record 33.8 million visitors here last year.
"The current redevelopment of New Street station and the expansion of the airport’s runway will only help to make the city even more connected and attractive to this valuable market."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .