Grocery Food

Birds Eye 'snow farm' by TBWA\Chiat\Day

September 26, 2011

Birds Eye 'snow farm' by TBWA\Chiat\Day
Birds Eye 'snow farm' by TBWA\Chiat\Day

Birds Eye has unveiled a US campaign by TBWA\Chiat\Day that aims to inspire people to appreciate the "wonders of vegetables".

The activity launched with an event in New York City’s Union Square, featuring a vegetable farm in the snow.

Credits

Chief creative officer
Mark Figliulo
Creative director
Lisa Topol
Samira Ansari
Copywriter
Josh Dimarcantonio
Art director
Eric Stevens
Producer
David Fisher
RSA production company
Director
Jake Scott
Producer
David Mitchell
Executive producer
Tracie Norfleet
Batch NZ service production
Line producer
Iris Weber
Line producer
Brad Avery
The Mill
Producer
Camila De Biaggi
Shoot supervisor
Tim Davies
2D lead artists
Westley Sarokin
Iwan Wellsman
3D lead artist
Rob Petrie
2D artists
Naomi Anderlini
Gavin Wellsman
Markus Lundqvist
2D assists
Robert Bruce
Rosalind Paradis
Brian Houlihan
Patrick
Mahoney + Randall Kreuger
3D artists
Jeff Dates
Sandor Toledo
Xuan Seifert
Kevin Ives
Mike
Viscione + Hassan Taimur + Navdeep Singh
Spot Welders:
Editor
Brad Waskewich
Executive producer
Joanne Ferraro
Producer
Amanda Slamin
Music
Artist
Andy Cabic

Featured in this story

RELATED CAMPAIGNS

Birds Eye "Welcome to the plant age" by McCann

Birds Eye "Chicken grills" (in-house)

Birds Eye "Whoops, I'm a bit veggie" by Grey London

Birds Eye "More than just a day" by Recipe

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