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Halloween has come early with Birds Eye's spooky spot.

Birds Eye has been testing out its meat-free burgers on the undead in its tongue-in-cheek campaign, putting a gothic twist on today’s consumer trend towards a flexitarian lifestyle. Taking place at "the big Vampcon" (which, as it turns out, is a real thing), the feature sees Britain’s bloodsuckers tucking into Birds Eye’s burgers, before realising they’ve been eating the meat-free option all along. However, instead of throwing their meal away in search of something a bit more dead, they all seem pretty chuffed to find out they’re "a bit veggie". The work was created by Matt Skolar and Eoghain Clarke, and directed by Brian Aldrich through Furlined.