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Halifax's new brand platform introduces the positioning of "It's a people thing".

The ad – the brand's first major work by New Commercial Arts – takes a bird's eye look through different homes on a typical British road, showing the highs and lows of life before ending with a friendly Halifax employee entering a high-street branch.

It was written by Loriley Sessions, art directed by Charlotte Prince and directed by ThirtyTwo through Pulse Films. 

Lloyds Banking Group appointed NCA to the Halifax business last year, two weeks after the agency opened.