Credits
Creative agency
Group creative director
Birds Eye "Real food, simply made" by Grey London
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Advertiser
Birds Eye -
Agency
Grey London
Captain Birdseye gets a facelift in Birds Eye's new ad campaign by Grey London.
The eponymous captain is younger, more handsome and dresses in a contemporary fashion to show a more genuine side of the character. The ad sees him jump off his boat and go for a swim in the sea with his grandson. It was created by John Gibson and Sam Haynes, and directed by Simon Ladefoged through Believe Media UK.
