The agency is being launched after a clutch of live events wins including Green & Blacks, Iceland and Lever Faberge.
Billington Cartmell hopes the launch of Closer will reinvent the live marketing arena with hard-hitting face-to-face campaigns and a team of award-winning original thinkers.
The decision to launch a new offer to clients is based on the belief that many campaigns in the market are poorly executed and leave consumers with the wrong impression of the brand -- or worse, campaigns that are not remembered at all.
Karen Evans, director of Closer, said: "Closer is focusing on innovative ways to reach consumers and is already delivering quality campaigns with results. We can create a real 'feel-good' factor towards the brand and build longer-term affinity with the product. Nowadays with all clients, cost effectiveness is a key focus and we are demonstrating to our clients that you don't have to spend a fortune to deliver excellence."
In addition, Billington Cartmell says, as media fragments, there is a challenge for brands to cut through media clutter to reach their target consumers with campaigns that provide a memorable brand experience.
Ian Billington, co-founder of Billington Cartmell, said: "Closer is committed to ensuring everything reflects the right brand message, and does so in an unforgettable way. We have an unswerving dedication to quality and to breaking new ground with experienced senior people involved throughout all stages of the activity, even down to participation in the field. We believe that this sets us apart from many other agencies in the same arena. Closer will be working with existing clients as part of the agency’s integrated offering but will also be winning clients in its own right."
At launch, Closer is working on a number of high-profile campaigns. For Green & Black's, the organic chocolate brand, it is targeting discerning consumers via its sponsorship of 21 English Heritage outdoor concerts.
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