The BHF's in-house team organised the partnership and has created emails and banner ads for Parship's member database and site, as well as a direct mail campaign to young businesses in the City, to encourage participation in the event. Participants will be able to sign up via a phoneline and a website, .
Dubbed a 'flirt walk', the Hyde Park event on Sunday February 12 will have speed-dating aspects and is aimed at 20- to 30-year-old singles.
Dating and relationships expert Tracey Cox will help publicise the event. Cox has presented BBC Two's 'Would Like To Meet' and Channel 4' s 'The Sex Inspectors' and is Glamour magazine's relationship coach.
The charity's wider Valentine's Day appeal is designed to raise £1m to fund 30 new BHF nurses.
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