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BetVictor's new campaign stars football-managing legend Harry Redknapp.

Created by Mr President, the ad imagines Harry as a voice-activation smart device, tapping into his penchant for giving his own brand of advice to fellow I’m a Celeb contestants. Three "Hey Harry" commercials will run on TV, video-on-demand, social media and radio. They were created by John Wilds and directed by Chris Faith through Faithful Hound.