The airline teamed up with agency Cake in October to stage a gig with Rudimental and Gorgon City onboard its 787 aircraft ‘Birthday Girl’. As the plane crossed the Atlantic, Rudimental performed renditions of their hits in the newly-designed upper-class bar and up and down the aisles, before joining Gorgon City for a DJ collaboration.
The entire gig was streamed live online, and Cake had to rigorously schedule the show to avoid wi-fi blackspots over the Atlantic.
September saw Events in the Sky launch a series of experiences that let guests dine 100 feet in the air in the capital. Up to 22 guests per session were harnessed in and lifted into the sky above Canary Wharf for a breakfast, lunch or dinner prepared by a Michelin-starred chef.
The event is set to return for a run in 2015, while corporate clients can hire and brand their own sky-high platform for activations in a choice of more than 40 countries.
Jeweller 77 Diamonds proved you don’t have to be a big brand to create a big publicity stunt. The company sent Lincolnshire into a frenzy when it dropped a £12,000 diamond from 60 miles up in the sky near the village of Lea. Diamond hunters took to Twitter to track their progress, and some spent hours scouring the countryside with maps and tracking technology.
Unfortunately, no-one was lucky to find the luxury stone, and its whereabouts is still a mystery to this day.
Activity-based dating website Doing Something took guests almost as high as they could on land in September by hosting a sleepover at the London Shard’s highest viewing platform.
Singletons received a tour of the night sky from members of the Royal Observatory through a powerful telescope and snack on food from Pizza Pilgrims before falling asleep on mats provided by the Glam Camping Company. Doing Something made sure its guests were risen to watch the sun rise and enjoy breakfast before making the 800-foot journey back to the ground.
Air France teamed up with agencies Curb Media and CMT Events to stage a projection mapping stunt in London in January. Lasers were beamed from a black taxi onto the capital’s skyline to create images of an aeroplane and the brand’s logo circling the airspace.
The campaign, which had to be approved by Civil Aviation Authority, went on to tour cities across the UK, including Birmingham, Manchester and Edinburgh.
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