The US retail giant's new ‘Twelpforce' comprises more than 500 store employees responsible for reaching out and connection with consumers seeking more information about consumer electronics.
Best Buy has been a major advocate of for the last year or so, but the Twelpforce represents the retailer's first major initiative to use the microblogging service to drive sales.
The company is promoting the launch of Twelpforce with a series of TV ads encouraging consumers to send a direct tweet to .
Earlier this month, Best Buy posted a on its website specifying that candidates for a marketing role have a degree and at least 250 Twitter followers.
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