The aims to recruit new personnel online rather than through traditional methods such as email or postal applications, providing up-to-date information about HMV and the job opportunities available.
Liam Donnelly, HMV's human resources director, said: "The information provided about our different employment opportunities will be via real people profiles. In the near future, we will be offering a fully interactive site, with vacancies going live the moment they arise, thus streamlining the whole application process."
Toby Aldred, account manager at Beech2, said: "The HMV careers website is part of an overall plan for our client, which started at the turn of the year, to rebrand all external human resources communications consistently.
"The project began, initially, with guidelines for press advertising and in-store posters, through to the development of the website itself, which features the introduction of the corporate identity in a modern, interactive and graphical style."
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