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Leo Burnett Chicago has created a spot for Beck's that tells us to wake up. The ad follows a man carrying out day-to-day tasks such as brushing his teeth, working or eating, and the time it takes out of his lifetime for these mundane activities flashes up on screen. He is then woken up after falling sound asleep on the sofa by his upstairs neighbours having a party. The ad's message to "wake up, life beckons" flashes up as he makes his way to the fridge for his bottles of Beck's to get ready to join the party.