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Beck's is celebrating the 20th anniversary of its use of famous artists in its advertising with a campaign involving some of the world's most famous contemporary artists. In its first work for the company since it took over the global account this year, Leo Burnett has produced a two-phased campaign. The campaign broke with work from the likes of Tracy Emin and Damien Hirst, who designed labels for Beck's bottles. This is being followed by a print campaign featuring posters created by artists who have produced work for the brand. They include Tim Head, Tatsuo Miyajima and Donald Urquhart. There is also a digital element, created in partnership with Draft London.