Bebo's Burns appointed AOL Europe sales chief as Condon returns to US

LONDON - AOL has appointed Kate Burns as head of European sales for its advertising.com division, and it is understood Brendan Condon, managing director international, will now return to the US.

Kate Burns: appointed head of European sales for AOL
Kate Burns: appointed head of European sales for AOL

The announcement of Burns' move from her role as vice-president and managing director, Europe, of AOL-owned social network Bebo, also makes no mention of AOL's Platform-A advertising portfolio.

The company is currently undergoing a comprehensive strategic review led by Tim Armstrong, who joined AOL from Google in March, where he held the position of president of North American sales.

A spokesman for AOL said: "We're making no announcement about AOL and its related brands at this point. We will talk more about this after the 100-day review is completed."

. Steckler will now report to Burns, who will lead all of AOL's advertising efforts in Europe.

Burns, who was hired as Google's first UK employee in 2001, will report to Jeff Levick, global advertising and strategy president, based in the US, though her appointment is not viewed as a replacement for . Burns joined Bebo in July 2008, n.

Levick said Europe is a key territory to "realising our mission of being the largest global platform for online display advertising".

"Kate is a well recognised and highly respected leader in Europe, who has the talent, energy and determination to scale our European operations and deliver on this strategy," he added.

, Coleman spending just three months in the job.

Condon, a New Yorker who moved to Europe to assist AOL as it made the transition to an ad-focused business, will now return to the US, although his next role with AOL has yet to be confirmed.

AOL began restructuring its commercial operations to revolve around its ad business Platform-A in June last year.

- potentially paving the way for a sale of the internet giant.

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