Based on a magazine-style show, the Bebo programme will be hosted by Jameela Jamil, former model and the new face of T4, and will include regular features on makeovers, style guides and challenges and fashion-insider interviews.
Created and produced by Twenty Twenty Television and brokered by ZenithOptimedia, the show will launch on Tuesday (25 August) and run for 17 weeks.
As sole sponsors of The Closet, the O2 Money card Load & Go will be integrated throughout the series and will launch a number of in-store high-street giveaways and promotions around the new card.
The programme is the latest Bebo show, following the likes of Sofia's Diary, The Gap Year and Kate Modern.
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