The deal gives Bebo the opportunity to gain new members through the Windows Live Messenger user base, while Microsoft has been keenly seeking social network partnerships to strengthen its position beyond software maker.
Users of both services will be able to exchange contact information and connect via either platform. Bebo users (36 million worldwide) can use a new interface to display their Windows Live Messenger presence and chat instantly with Bebo friends directly via their profile.
Joanna Shields, president, International at Bebo said: “Social networking is emerging as the new form of self-expression, allowing people to communicate their passions and express their identity to one another. Our agreement with Microsoft Windows Live delivers a powerful, new way to instantly update and keep in touch with friends and serves to make the Bebo user experience even more compelling and interactive.”
Users will be able to import and export their contacts between the services via the Windows Live Contacts API. Bebo users with Windows Live Messenger can add an 'IM Me' icon which will appear on their profile page. They can then send instant messages to each other, even without a Windows Live ID.
Brian Hall, general manager, Windows Live, said that the global nature of both Windows Live Messenger and Bebo made the relationship work.
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