Bebo in content deal with RDF

LONDON - Social network Bebo is teaming with production outfit RDF to produce a weekly show to highlight new content on the site.

KateModern: Bebo content deal with RDF
KateModern: Bebo content deal with RDF

B-Box will feature content ranging from unsigned acts to home-made videos and will cover newly released films, games and music, as well as featuring Bebo's own content such as Kate Modern and The Gap Year.

Each episode will feature reoccurring strands, including "60 Second Celebrity", where celebs reveal a hidden talent. Government-backed anti-knife crime campaign "It Doesn't Have To Happen" and Cadbury Creme Egg have signed up as sponsors of the show.

Kelly Brett, head of original productions at Bebo said: "This is an exciting venture for Bebo and we are delighted to have already signed up some fantastic sponsors."

Charlie Leahy, executive producer for RDF Digital, said: "B-Box is also the perfect show for brands to get involved with, due to its adaptability and that we can create really fun integrations that will fit naturally within the show".

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