The BBC's commercial arm has retained Poke as its digital creative agency, with a brief to develop ideas for portals to sit alongside standalone sites such as loveearth.com and bbcgreen.com, a specialist site aimed at environmentally conscious consumers.
BBC Worldwide plans to work with Poke to identify emerging 'consumer passions', with a series of website launches expected later this year. The agency will provide strategic consultation and advice, as well as handling web design and build.
Content on the existing BBC Green site focuses on four key areas - finance, food, home and travel. It is intended to help users prioritise energy-saving techniques, with features on recycling and emissions, complemented by how-to instructions for tasks such as buildings insulation. BBC Worldwide's ad sales team is working to introduce advertising to the site in the coming weeks.
The organisation is keen to expand its digital strategy into new areas following the launch of a series of high-profile websites based on magazines in its portfolio including Top Gear, Radio Times and Good Food.
Last week Marcus Arthur, formerly director of BBC Worldwide's London magazine division, was promoted to the role of managing director of the BBC commercial subsidiary's global brands division. Arthur will oversee all of the corporation's specialist sites, including radiotimes.com, bbcgoodfood.com and topgear.com.
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