BBC Worldwide brings Atlantis to life with 3D art stunt

BBC Worldwide will be launching its latest fantasy drama TV series Atlantis by staging its first 3D street art stunt at the Mipcom event in Cannes, France.

Cast members of Atlantis will unveil a 3D art stunt in France next week
Cast members of Atlantis will unveil a 3D art stunt in France next week

On Monday 7 October, cast members Jack Donnelly and Aiysha Hart will unveil the street art on the Croisette outside Le Palais des Festivals, where the event for the international entertainment content market is taking place.

The Atlantis 3D art canvas will measure six metres by three metres and has been created by street artists 3D Joe and Max to give spectators the impression of being plunged into the depths of Atlantis. The canvas took 36 hours to create using a combination of chalk pastels, acrylics, and household paint.

Johnny Capps, executive producer of Atlantis, said: "With Atlantis it was essential for us to immerse viewers in a rich, fantasy world. The 3D artwork captures that world brilliantly and it’s a real pleasure to see it on display at Mipcom."

The Mipcom event will run between 7 and 10 October and consists of four days of meetings, screenings and conferences around broadcast and entertainment programming. This year, key note speakers will include Jeffrey Katzenberg from Dreamworks, and Dan Rose of Facebook.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by 

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now