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The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell Roalfe/Y&R.

The ad uses animated dots to represent the individuals who will carry the Olympic Torch around the UK.

It was created by Jules Chalkley and Nick Simons, animated by Sander Jones, Boris Kossmehl and Marie Verhoeven, and directed by Kristian Andrews through Red Bee Media and Studio AKA.