Digital agency Rubber Republic is seeding clips from the series online before each programme airs. 'Life' looks at the extraordinary lengths to which animals and plants go to in order to survive.
The activity will also direct viewers to a showing archive BBC video and sound clips dating back thirty years.
In the spring of 2009, Rubber Republic handled online activity for BBC documentary South Pacific in which the racked up 800,000 hits in the first two weeks.
The agency has also created campaigns for other BBC programmes including the Blue Planet series, the Today programme, the Electric Proms, Gavin and Stacey, Digital Revolution, and a docu-series about the internet.
Kirk Hullis, account director at Rubber Republic, said: "The BBC has a track record of producing footage that people love and want to see."