It is the first time in three years that the titles for the BBC’s flagship music programme have had a full makeover, which will coincide with the relaunch of the show.
The key branding element for TOTP, created by BBC Broadcast Design team, is the logo which incorporates a sound wave icon that can reflect any form of music.
The identity has been created for application to merchandising and branding across different platforms. The logo has a "retro yet funky" feel that fits with the image of the rebranded Top of the Pops.
Post-production was done by Evolutions using a matrix of a background cityscape that moves in time with the music.
Jane Walker, senior creative director at BBC Broadcast, said: "These titles take viewers on what is the biggest musical event of the week. 'All New' Top of the Pops is part of the UK’s broadcasting heritage, and the refresh, taking into account the changing audience, is reflected in the new identity."
The revamp of the global music show and brand was overseen by former children's presenter and Channel 4 producer Andi Peters, who was appointed executive editor, popular music, and executive producer of All New Top of the Pops.
"The titles look fantastic, we’re really pleased with them as they encompass the feel of the 'all new' show completely. They’re the perfect introduction to All New Top of the Pops," said Peters.
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