The brief will involve promotional marketing, in-store point of sale and digital across EMEA. It comes as a number of contact lens manufacturers look to broaden their marketing output.
Contact lens manufacturer Ciba Vision is running a promotional campaign encouraging teenagers to consider using lenses.
It found only 2% of UK teens who require vision correction wear lenses compared to 26% in the US, according to Ciba Vision. Additionally only 30% of contact lens fits to teenagers are suggested by an optician.
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