The site is intended to take on the likes of Netaporter.com and Asos.com, which recently posted a 104% hike in sales over a six-month period. Bauer also wants the initiative to build on the reputation of its fashion titles, which include Grazia.
Cocosa.com, which will launch later this month, will inform pre-registered members by email of sales of fashions from specific leading designer brands. The sales will last for 48 hours.
Frances Card, brand director of Cocosa, said that Bauer was targeting luxury brands who wanted to access fashion-lovers who were willing to spend online.
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