Bacardi 'island' by RKCR/Y&R
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Advertiser
Bacardi -
Agency
RKCR / Y&R -
Sector
Food and Drink and Alcohol
Rainey Kelly Campbell Roalfe has unveiled this new spot for Bacardi in an effort to rehaul the brand's image and shift perceptions away from its dated 'party' image.
The new spot, shot on location in Malta, sees dozens of boats surround an area, while people throw rocks in to the sea to create a makeshift island.
