Bacardi 'assimilate' by Rainey Kelly Campbell Roalfe/Y&R
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Advertiser
Bacardi -
Agency
Y&R London -
Exposure
United Kingdom and Europe
RKCR/Y&R has created the first major ad campaign by the agency since it won the Bacardi business last year. The ad, called "assimilate", features two human figures morphing into a mixed Bacardi drink.
