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Bacardi is launching the first of its work by Fallon since it won the account earlier this year, with its new strapline "The way it should B". The campaign comprises three TV and cinema spots, lenticular posters, online and in-bar materitals. The first spot encourages people to dance the way they want to, with the line "there's no bad dancing" and features home video footage of people with a unique and personal approach to choreography.