Lewis, who joined BAA from her own event management company Bang! Brand Experience, will be responsible for driving income growth through exhibition opportunities at Heathrow Airport. Lewis reports into Juan Perez, head of media and sponsorship.
She will also head up brand recruitment for sponsorship of Expo, the areas within Heathrow allocated for exhibitions celebrating UK culture and commerce. Previous installations have included the Royal British Legion's Poppy Man.
In June, BAA introduced a new consumer brand identity for Heathrow Airport featuring the strapline ‘Making every journey better'.
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