The poster shows passengers happily waiting for their flights in an uncrowded environment.
It carries the headline 'Yesterday at T5, 89% of flights arrived on time.'
The ads, produced by Bartle Bogle Hegarty, will be shot every day at the Terminal 5 building and turned around in a day, with the images shown on posters the following day.
It aims at reassuring travellers that Terminal 5 is running smoothly following its disasterous opening earlier in the year.
This is the first in a two-week series of executions that will run across digital outdoor, poster and print channels.
The agency plans to produce another two-week run of ads in September.
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