BA is attempting to reassure travellers that Terminal 5 is running smoothly with a new print campaign using images from inside the terminal turned into posters the next day.
The ads, produced by Bartle Bogle Hegarty, will be shot every day at the Terminal 5 building and turned around in a day, with the images running on posters the following day.
The first ‘yesterday' ad will be shot today and will go live tomorrow, the first in a two-week series of executions that will run across digital outdoor, poster and print channels.
The agency plans to produce another two-week run of ads in September.
Mocked-up poster from new BBH campaign for BA
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