The airline commissioned advertising agency BBH to set up an arcade-style flying game on the station’s main concourse.
Consumers can ‘check in’ at an airport desk and control a virtual BA Boeing 777 aircraft to win flights to destinations such as the Caribbean, North Africa, North America and the Indian Ocean.
Players must use the controls to fly to a different destination every day. The most accurate pilot every 15 minutes wins a pair of tickets to the featured destination.
The experiential campaign is the biggest ever ticket giveaway of BA flights from Gatwick Airport, promoting the fact that it takes 30 minutes by train to reach Gatwick from Victoria Station.
The brand’s Twitter feed and Facebook page will announce the daily destination, and Facebook followers can also win a holiday to the same location online.
Comment below and let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by