The sponsorship idents were created by agency Addiction and promotes the ‘One Planet Home' brand. They will appear on both Channel 4 and More 4.
‘One Planet Home' is a sub brand of B&Q that includes a wide range of environmentally-friendly products.
The sponsorship deal will see the retailer associate itself with the entire ‘4Homes' strand of programming on Channel 4 and More 4.
The idents show how to find easy ways to help the environment. The B&Q product range featured in the sponsorship were developed with the environmental charity BioRegional. The range includes energy saving lightbulbs, solar panels and thermostatic radiator valves.
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