Axe 'destiny' by ponce buenos aires
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Advertiser
Unilever Lynx/Axe -
Agency
Ponce Buenos Aires -
Sector
FMCG and Cosmetics / toiletries -
Exposure
Argentina
Ponce Buenos Aires has created a new TV spot for Axe deodorant, which aims to demonstrate the power of fragrance in overwhelming even destiny itself.
The ad will be launched in Central and East Europe. The production company is Prettybird based in Los Angeles and the commercial was directed by Paul Hunter.
