It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio.
Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue Isobar. It plans to appoint a single agency to handle its activity. Abbott Mead Vickers BBDO handles Aviva’s advertising account.
News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process.
It also follows Aviva’s decision to call a review of its global business-to-business advertising account. The winning agency will be responsible for the division’s press, online and outdoor advertising, and will mainly focus on business-to-business activity targeting independent financial advisors.
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