King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011.
According to a source, King has resigned. Aurasma owner Autonomy has lost approximately 20% of its staff following its acquisition by Hewlett-Packard in October.
The entire Autonomy management board have also allegedly resigned including: Nicole Eagan, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and Sushovan Hussein, president.
Autonomy declined to comment.
This week it also emerged Autonomy founder and chief executive Mike Lynch was leaving the company after HP confirmed it would be .
Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising and is also being adopted by brands for initiative including virtual window shopping.
stores to sell F&F clothes, which have no physical presence in the stores due to lack of space.
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