Asrecommended Money will be delivered nationally in the UK via Royal Mail to 1m homes made up of ABC1 and C2 financially active prospects.
The targeting is based on data overlays including amalgamated historical response models and geodemographic data.
The new edition will guide readers through a wider range of financial products, adding current accounts and credit cards to loans, savings accounts and mortgages. Up to 15 brands will be offered the opportunity to feature.
Ben Allan, managing director of The Insert & Leaflet Team, publisher of Asrecommended, said: "As a medium, door-drops are proving to be a cost-effective channel for collaborative marketing campaigns."
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